Da Ming Mountain Spring, designed by Liang Hongning, is not just a bottle of water; it is a vessel that carries the rich history and culture of the Zhuang nationality. Nestled in the heart of China, Da Ming Mountain holds a special place in the country's national heritage. The packaging design of Da Ming Mountain Spring aims to showcase the cultural characteristics of the Zhuang people and create a connection between consumers and the natural beauty of the mountains and rivers.
What sets Da Ming Mountain Spring apart is its deep-rooted connection to the source. Daming Mountain, a national nature reserve, boasts breathtaking landscapes with peaks reaching over 1100 meters. It is often said that "good mountain, there will be good water," and Da Ming Mountain Spring lives up to this saying. The water is sourced from the pristine springs of this majestic mountain, ensuring purity and freshness.
The packaging design of Da Ming Mountain Spring is a testament to the fusion of nature and culture. Using a PVC double-sided printing process, Liang Hongning skillfully incorporates national cultural elements into the design. The concept of mountains is used to represent the environmental characteristics of the water source, creating a unique visual identity that distinguishes it from other similar products on the market.
With a capacity of 375ML, Da Ming Mountain Spring is not only a refreshing beverage but also a symbol of cultural pride. The packaging with its national characteristics stands out on store shelves, leaving a lasting impression on consumers. It evokes a sense of trust and helps consumers make informed choices quickly.
The journey to create Da Ming Mountain Spring was not without its challenges. Liang Hongning embarked on a research trip to Wuming, the birthplace of the Zhuang people, to truly understand their culture. The design skillfully incorporates elements of the mountains, nature, clothing, and daily life of the Zhuang people, reflecting their rich heritage. This packaging is not just a symbol of culture but also a testament to the quality of the product itself.
Recognized for its outstanding design, Da Ming Mountain Spring was awarded the Iron A' Design Award in 2019. This prestigious accolade is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Da Ming Mountain Spring stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.
Experience the refreshing taste of Da Ming Mountain Spring and immerse yourself in the beauty of nature and culture. Let this unique packaging be a daily reminder of the rich heritage that flows through every drop.
Project Designers: LIANG HONGNING
Image Credits: Main image is Image #1 Photographer Liang Hongning
Project Team Members: Liang Hongning
Project Name: Da Ming Mountain
Project Client: LIANG HONGNING